Just recently, the UK retailer launched a controversial PlayStation VR promotion whereby customers can try out Sony’s new headset at its stores - but only after paying a fee. Customers are asked to book a time and date for a test run before being charged a fee, which varies according to the length of the demonstration. A 10 minute demonstration will cost £5 (USD$6), a 20 minute demo will cost £10 (USD$12), and a 30 minute test will set customers back £15 (USD$18).

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As for what customers get for their paid demonstration, a GAME staff will provide a short introductory brief on the PlayStation VR before it is fired up. Once the demo begins, customers are required to (according to GAME’s small print:

Remain seated at all times and until headset is removed; Close eyes and raise your hand if you become uncomfortable and want to stop the demo; Remain calm and minimise erratic head and limb movements; Stop moving if GAME staff place a hand on your shoulder; and Not touch, remove or interfere with the headset or connected equipment except as directed by GAME staff.

Needless to say, a number of people are quite unhappy at this controversial promotion, and some have deemed this to be exploitative and even a breach of software EULA.

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There is a caveat to this promotion - if a customer wants to buy the PlayStation VR, the paid fee will be deducted from the headset’s deposit, but this is only available immediately after the completion of the demo. Given that there were headset shortages dating back a few months ago, some customers may not have any other option but to go through GAME’s offer.

As unsavory as GAME’s promotion is, it doesn’t take away any of the headset’s positive qualities. Game Rant reviewed the PlayStation VR and found that despite a few understandable teething issues, it is a solid piece of technology that proves that virtual reality is here to stay.

What do you think about GAME’s promotion? Is it exploitation or otherwise? Let us know in the comments below.

PlayStation VR is available now.

Source: Twitter #1, Twitter #2, Twitter #3 (via Eurogamer)