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Despite the high viewership numbers for acquired content, original programming still does better numbers than acquired overall. Netflix has reiterated that they see better results and investment from original films and shows. Most streaming executives also seem to agree that original content is the best driver of more subscription sales, not repackaged shows. In general, most services use original content to entice sales and promote immediate engagement, while building a robust library is useful for long-term user retention.
MORE: Over 80% of Young Adults Prefer Netflix to Live TV
Source: Deadline
